Woman to Woman
The Woman-to-Woman Project early detection program promotes breast cancer awareness and mammography compliance among Israel’s underserved population groups, where, particularly within the Ultra-Orthodox and older Russian sectors, poor mammography compliance runs at nearly half of the general population.
A unique program, Woman-to-Woman was developed in conjunction with Israel’s leading HMO’s. Select Beit Natan telephone interviewers undergo one-week intensive training from social workers, medical personnel and religious leaders on various topics relating to the breast cancer awareness and the importance of early detection.
Thanks to the support of the Susan G. Kormen for the Cure Foundation, these interviewers annually contact 10,000 women in Israel educating and encouraging them about early detection. The results have been astonishingly effective, showing dramatically increased compliance with mammography screening norms.